Amazing Motivational Keynote Speakers,
Professional Public Speakers,
Seminar Leaders and Trainers

From Lilly Walters.
Interesting news and ideas for
professional speakers, seminar leaders, consultants and trainers.

May 2003 (#2)

by Lilly Walters

IN THIS ISSUE

IN THE NEWS!

Sex expert Sue Johanson's guest appearance on CBS's The Late Show with David Letterman on Wednesday April 30th, resulted in Dave's 'Big Show Highlight.' according to the National Speakers Bureau's website http://www.nsb.com/whatsnew.asp
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Dr. Judith Briles, Speaker, Author, Columnist, found herself in the April 28 Newsweek (page 58) has as a business expert with such notables as Warren Bennis. Very fun cartoon of her
http://www.msnbc.com/news/902506.asp
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Professional Speaker on the Vegas Stage with Chorus Girls?!

Scott McKain, long know for his topic "ALL Business is Show Business!" has a new gig with the Las Vegas hotels Rio and at their sister property Harrah's. Sorry Scott, no dancing girls.
    This will mark the first time that a Vegas property has ever put a speaker in their showroom on a regular basis, the first time that a speaker has ever been booked by the sales staff of a convention center in Vegas as a part of their routine sales functions. They will even show each prospect a special demo tape during their site visit. It is also the first time that a hotel/convention center has ever paid for such a comprehensive marketing program to "push" a presentation and speaker.
     Plans are to start ALL for the Las Vegas Convention & Visitors Bureau to work it into a "must see" attraction for convention-goers in Vegas. The Rio will co-op with them to encourage every group in town to attend a presentation. Eventually they plan to bring Scott's talk to the showroom on a regularly scheduled basis for which there will be ticket sales. We may see Scott up there with those chorus girls yet!
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Bruce Merrin, speaker bureau owner, will be jetting to Chicago very early on Saturday May 24th. He arranged for the second annual 'Blublocker Sunglasses Day' at Wrigley Field, Chicago, with the Cubs. Blublocker is his client. They are giving out 15,ooo pairs of sunglasses to the fans, and they are having the Oak Ridge Boys sing the national anthem and Take Me Out to the Ballgame at the 7th inning stretch. Bruce will be on the field during the pre-game ceremonies, with Chicago cubs manager dusty baker. The game will be televised on Monday, Memorial day, on WGN Superstation.
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Jim Abbott, famed one handed star pitcher of the Angeles is now being managed exclusively by Lilly Walters.
To see more about Jim,
http://www.motivational-keynote-speakers.com/jimabbott.html

One Sheet Promotional Marketing Tip

How often have you kept a flyer someone has given you? Not long.
If you did keep it, how LONG did you keep it? Again, not long.

How often have you kept a business card?
Certainly more often than you have kept a flyer.
How LONG have you kept a business card? Often for years!

So why not carry your one sheet/s in business card size? Although it is always smarter to get their card, than to give yours, a card for each topic, with the benefit bullets points might be kept in their files for years.

More tips in 60 page eReport:
Creating Great Demo Tapes and Promotional Packages
http://www.motivational-keynote-speakers.com/articlefolder/createdemotapes.html

THE SUPERSTARS INC. RADIO NETWORK

is now on the air on the internet 24 hours
a day, 7 days a week, WORLDWIDE, a service of the Superstars Speaker Resource Bureau. Produced in Jacksonville Florida by former broadcast executive Ray Mack.

THE HERO, as it is called, can be heard at www.superstarsradio.com. THE HERO, provides motivation, inspiration and education leading to better health, weatlh and happiness. Ray Mack describes it as "Radio for Superstars....and those who want to be!" Meeting planners
can sample America's top speakers, trainers,facilitators, and consultants on THE HERO. Speakers wishing to be considered to be showcased and represented by the Superstars Bureau, please contact Ray Mack by e mail at supradio@bellsouth.net.

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Are you a speaker looking for a way to earn residual income while creating a win-win situation for your clients?

Dave Schloss, a former speaker, offers book-of-the-month programs to organizations nationwide. These programs are perfect for keeping associates and sales forces motivated. If you sell a company on our book-of-the-month concept, you can earn income for as long as the company is in the program. All you have to do is refer them to us; we do all the work! We also have opportunities to sell your books to our clients. Contact Dave at (954) 755-7980 or visit <http://www.monthlybooks.com>www.monthlybooks.com for details.

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DID YOU KNOW:
Rostrum? You mean the place you excuse yourself to when the speaker is boring? No.
The rostrum is the dais, or stage area used by a speaker. The platform for speakers in the Forum of ancient Rome was decorated with the bows of ships captured in war. Guess what these bows were called? You got it! "Rostrums". Rostrum came to mean any platform for speakers in ancient Rome.
- from "What to Say When You're Dyin' On the Platform!" (Lilly Walters book by McGraw Hill, ) - Hilarious "saver" lines, and strategies to avoid disasters, from interviews with over 130 top speakers, entertainers, and trainers. A major choice of the Executive Book Club.
http://www.amazon.com/exec/obidos/ASIN/0070680396/waltersspeakerse

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Joe Kessler, owner of World Class Speakers Bureau, at http://www.speak.com announced the birth of his new grandson, Ryan Lawrence England, born May 14, 2003, 4:32 PM, 5 lbs +

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What's Hot in the Market Today?

Go to the websites of the leading speakers bureaus, see what they pushing to their customers. DO NOT CONTACT THEM UNTIL YOU FIND OUT HOW THEY WANT TO BE CONTACTED. But do check out what they think is moving in the market today. See if they have a page which says words to the effect of ARE YOU A SPEAKER?

More tips on Reaching Speakers Bureaus at
http://www.motivational-keynote-speakers.com/speakersbureauscontact.html

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Unique Client Gifts - one of a kind GORGEOUS custom made exotic burl wood fountain pens and roller ball point cigar pens with appointments in Platinum and 24 K gold by Martin Schermerhorn _

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QUESTION FROM A LILLY WALTERS SPEAKERS ENEWS SUBCRIBER ON BUNDLES

Q. At 5:07 PM -0400 5/12/03, Susan Aldridge wrote:

Hi Lilly,

You are always a fountain of knowledge so I'm asking you this question as I
could not answer it.

A speaker approached me regarding a book she has just completed and she has
been told by other "successful first time authors" that if you don't bundle
it with other items ie: newletter, 1/2 free consultation etc. etc. the book
will not sell as well. Others have told her to first go with the book alone
to get people to know you first before selling the rest of it.

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A. No. It is just that she will make more money if she bundles it.

Also, if she bundles it with another product, perhaps by one of the most successful people in her field, it would position her as an equal with that other successful person.  Perhaps the most well known person in her field is Spencer Johnson, of "Who Moved My Cheese?" and Ken Blanchard.  She could buy many of their books at wholesale, then package them with her books.
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Have a question? Let me know: Lilly.Walters@verizon.net

Power Point Tips

If you use PowerPoint to enhance a speech, follow these 3 simple principles:

1. Lighting
Make sure the projector is powerful enough to work in normal lighting. If
you have to dim the lights, you are probably better off without the slides.
You have to be seen to be believed.

2. Graphics
Your slides should be primarily graphical, not verbal. Bulleted lists
simply bore the audience, while the right image pack a whallop.

3. Frequency
Use occasional, not continuous, slides. Blank the screen out when done with
a slide. You and your speech - not the slide show - should hold center
stage.

Peter Albert publishes the free HTML e-mail newsletter "Pete's Power Tips,"
for speakers who use PowerPoint(r). Contact him at palbert@habitcoach.com.


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Three Good Tips From Day Poynter's eNews

LAWS ON SPAM. See
http://www.spamlaws.com/

Two sources of popular new words or new uses are
http://www.wordspy.com/ and http://www.verbatimmag.com.

RESEARCH. Economic data you can use in your writing.
http://www.dismal.com

http://ParaPublishing.com has more than 500 pages of helpful information.

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John Cantu's passing (from Speakers Net News)

It is with great sadness that we report John Cantu's passing on May 11. A
former NSA/NC board member, Cantu's hearty laugh and understanding of the
place of humor in our lives will always be remembered. He had written
nightclub material performed by many comedy greats such as Phyllis Diller,
Rip Taylor, Gary Owens, and the Smothers Brothers. He also wrote for
syndicated cartoons like Ziggy and Marmaduke, was a humor coach, and wrote
for several print publications.

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QUESTION FOR THE NEXT ISSUE OF LILLY WALTERS SPEAKERS ENEWS:
Please let me know your thoughts about:

There has been a huge shift in those who can afford to buy speakers.
Which are the industries in which you have seen a cut back?
Which are the industries in which you have seen an increase?

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PLEASE PASS THIS ONTO OTHERS YOU KNOW IN THE SPEAKING AND TRAINING INDUSTRY
They sign up for this enews by going to http://www.motivational-keynote-speakers.com/enewssubscribe.html

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